With the rise of consumer expectations for environmental stewardship and social responsibility, combined with the worldwide long-term shift towards conscious consumption, brands must embrace new criteria to prosper.
Ethics
They honor the importance of a corporate conscience. Companies that ignore public sentiment make themselves vulnerable to attack and will be punished in the marketplace. Consumers demand a new level of transparency where a company’s actions are as important as what they say in their marketing.
Wages
They adhere to global labor standards and practices. They support Global Fair Trade agreements and undertake a responsibility to support a fair and honest marketplace. Environment They tread lightly on the planet. They strive to reduce their ecological footprint and deliver a product or service whereby no human being or animal is harmed by the manufacture of their goods or service.
Choice
They run counter to the global consolidation trend. This isn't anti-globalization, it's anti-consolidation—anything that limits consumer choice.
The Future
They espouse sustainability for future generations. They're moving toward sustainability in their business models and preserving our planet's non-renewable resources for those unborn.
ESG
